SHIFT: Shifting How Influencers Facilitate Transformation
SHIFT: Skills and Tools to Equip Leaders in Change Initiatives
You give good advice. You share the evidence. You make the case clearly.
And then — nothing changes.
SHIFT teaches you why, and what to do instead.
Who this is for
SHIFT is for practitioners who are already good at what they do — and are frustrated that the people around them are not changing.
If you work as an agricultural advisor, extension agent, conservation professional, coach, educator, or
community leader, and you've hit the wall of expert advice that doesn't land — this course was built for you.
It is not a generic leadership course. It is a behaviour-change framework developed by people who work in the field, for people who work in the field.
What you will actually be able to do
- Understand why people resist change even when the evidence is clear — and what moves them.
- Coach problem-solving conversations that leave the other person owning the solution.
- Design programs and initiatives that build adoption, not just awareness.
- Navigate hard conversations without creating resistance or damaging relationships.
- Recognize your own behavioral patterns and how they affect the people you're trying to reach.
- Apply a practical framework for facilitating transformation in individuals, teams, and communities.
How the course works
SHIFT is delivered as online video training — less than two hours of core content, self-paced.
2,700+ students have completed SHIFT online.
Key Benefits:
Your instructors
Nicole Masters
Agroecologist, author of For the Love of Soil, and founder of Integrity Soils.
Nicole has spent 25+ years working with farmers, graziers, and land managers across three continents — and has seen firsthand how good information alone rarely produces change.
SHIFT grew out of that gap.
Meagan Lannan
Montana rancher and facilitator.
Meagan co-developed SHIFT through direct experience working with communities and organizations facing complex, contested challenges.
She brings a practitioner's lens to the science of behaviour change.
Scholarships available
A 50% scholarship is available for practitioners who need it.
Fill in the request form below — no lengthy application required.
Fill in this form to request a 50% discount
Enroll now USD159
Questions before you commit?
Email studentsupport@integritysoils.com — we're happy to help you work out if this is
the right fit.
Feedback from SHIFT attendees
John S
"This course will fundamentally shift the ways you look at interacting and
communicating. A must for anyone looking to effect change and better understand
how to relate to and communicate with others. I was really impressed by the
content and took away so much."
Annie, Colorado State University
"SHIFT helped to develop and refine skills I already possessed but was not effectively employing to influence my peers, and fellow producers. The motivators to begin transformative change is not a one-size-fits-all, SHIFT gave me the tools to accurately assess an individual’s 'why' as opposed to a generalized overview of the 'how'.”
"I have been working with a group of ranchers in the San Luis Valley who have been in drought and are faced with aquifer depletions. In preparing their drought plans, we went through the polyvagal exercise which helped them reflect on stress triggers with spouses and managers. Very effective in this context."
Kelly, Nature Conservancy
"Refocusing on the "culture" of agriculture has reintroduced empathy into conversations previously centered around science, facts, and blame."
Chance, Thunder Valley
SHIFT "has provided me with another way of looking at things. What is my motivation? How do I handle stress. It helps me to better understand people's motivation."
Seriously, Everyone!
"I really loved this workshop and would do it all over again!"
Collapsible content
What is the duration of the online training course?
SHIFT typically takes 4 to 8 weeks to complete.
However, we appreciate people with full schedules can whiz through the video content in less than 2 hours.
We offer an introductory Zoom call at the beginning of the program and a concluding call 8-weeks later. These calls are designed to support your learning while accommodating busy schedules. You can stop and start the program at anytime, and the program will be available online for as long as we use Thinkific as our learning platform.
"I have been working with a group of ranchers in the San Luis Valley who have been in drought and are faced with aquifer depletions. In preparing their drought plans, we went through the polyvagal exercise which helped them reflect on stress triggers with spouses and managers. Very effective in this context."
"Refocusing on the "culture" of agriculture has reintroduced empathy into conversations previously centered around science, facts, and blame."
SHIFT "has provided me with another way of looking at things. What is my motivation? How do I handle stress. It helps me to better understand people's motivation."
Is the training course self-paced?
Our training courses offer a blend of self-paced learning, optional live zoom sessions and small group work to provide flexibility and support.
How is the training content delivered?
The training content is delivered through a user-friendly online platform, which includes video, reading materials, interactive assignments, and discussion forums. Live webinars every 8 weeks, and virtual group activities are optional parts of the learning experience. We invite you to bring a change initiative or project to work together in small groups to design and reflect on more effective design.
What type of recognition is provided upon course completion?
Upon completion of the training course, participants receive an Integrity Soils certificate of achievement.
Can I interact with instructors and other participants during the training?
Yes, SHIFT encourages interaction and collaboration. Participants have opportunities to engage with instructors through Q&A sessions, participate in group discussions, and connect with peers through online forums.
Is financial aid or scholarships available for SHIFT?
We understand the importance of accessibility and affordability. Follow this link for a 50% discount if you are in financial need. We only have a limited number of these available.
For any further inquiries or specific details about our online training course, feel free to contact our support team. We are dedicated to providing a seamless and enriching learning experience for all our participants.
SHIFT
Shifting
How
Influencers
Facilitate
Transformation
Online training SHIFT: Skills and Tools to Equip Leaders in Change Initiatives
Online training SHIFT: Skills and Tools to Equip Leaders in Change Initiatives
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